Skip to product information
1 of 11

Selie™ Korean Color-Changing Foundation Stick

Selie™ Korean Color-Changing Foundation Stick

Over 12-Hour Stay

Adapts to your skin color

Safe for all skin types

Lightweight, non-greasy & water-resistant

Transform your face with this vegan, cruelty-free foundation designed to deliver the perfect match of your skin tone.
Fast Shipping
24/7 support
Free return
Michelle and 758 people purchased

Order in and Get delivery By

Description

This is not your typical foundation! Selie™ Korean Color-Changing Foundation Stick is a next-generation hybrid that fuses skincare + makeup for a flawless, natural finish.

Formulated with Adaptive Pigment Technology, it goes on white and instantly adjusts to your unique skin tone, delivering a seamless “no-makeup” look. Infused with hyaluronic acid, niacinamide, peptides, rosehip oil, and vitamin E, it hydrates, brightens, and smooths your skin while you wear it.

Lightweight, breathable, and easy to apply — this roll-on makes getting that effortless K-Beauty glow as easy as one swipe.

Features:

  • Hybrid Formula: Makeup + skincare in one for a healthy glow.
  • Self-Adjusting Shade: Adapts to your exact skin tone in seconds.
  • Skin-Loving Ingredients: Hydrates, brightens, and plumps with every wear.
  • HA+ Technology: Locks in moisture & smooths fine lines.
  • Easy, Mess-Free Application: Roll on and blend — no brush needed.
  • Weightless Coverage: Light, breathable finish for a natural look.
  • Vegan & Cruelty-Free: Gentle, ethical, and safe for all skin types.

How do I use it?

Applythefoundation stick directly to your face — cheeks, forehead, chin.Blend evenly with your fingers or sponge, starting from the center and moving outward.

Watch as it goes on white andadjusts to your skin tonewhile you blend.

For extra coverage, simply layer where needed. Enjoy asmooth, natural, breathable finish.

Ingredients

  • 🎨 Adaptive Pigment Technology – Smart color capsules that adjust to your unique skin tone for a seamless match.
  • 💧 Hyaluronic Acid – Provides deep hydration and smooths fine lines.
  • 🌸 Niacinamide (Vitamin B3) – Brightens and refines uneven skin tone.
  • ✨ Peptides – Support skin firmness and elasticity.
  • 🌹 Rosehip Oil – Nourishes and repairs the skin barrier with vitamins A & C.
  • 🛡 Vitamin E (Tocopherol) – Antioxidant protection from environmental stressors.
  • 🕊 Cera Alba & Cera Microcristallina – Soften, protect, and lock in moisture.
  • 🌞 Titanium Dioxide & Mica – Provide natural radiance and light sun defense.
  • 🌼 Ethylhexylglycerin & Fragrance – Gentle preservative and light, pleasant scent.

✅ Free from: Parabens, sulfates, synthetic dyes, and harsh alcohols.

💖 Dermatologist-tested, cruelty-free, and suitable for all skin types.

30 Day Money Back

Love it or return it at Selie!

Our promise to you is simple — if within 30 days you don’t fall in love with your new purchase, just let us know and we’ll make it right with a full refund.

Don’t hesitate to reach out at hi@seliebeauty.com

Shipping

Selie orders usually arrive within 5–9 business days — beautifully packaged and worth the wait.

  • Sophia L. ★★★★★

    This foundation melts right into my skin — no streaks, no dryness, just a perfect glow. It literally adjusts to my tone like magic. Never seen anything like it!

  • Emily S.★★★★★

    Gives me that smooth, glass-skin look without feeling heavy. It blends so easily and makes my skin look naturally flawless all day. Honestly obsessed!

  • Jessica M.★★★★★

    The way it adapts to my skin is unreal. Covers just enough but still looks like my own skin — soft, radiant, and fresh. I can’t go back to anything else!

View full details
Selected Variant Image
Selie™ Korean Color-Changing Foundation Stick
Regular price $24.95 USD
Regular price Sale price $24.95 USD
Selected Variant Image
Selie™ Korean Color-Changing Foundation Stick
Regular price $24.95 USD
Regular price Sale price $24.95 USD

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

4-in-1 Glow Essential

Skin-Loving Formula

Vegan and Cruelty-Free

Real results, trusted by 135,000+ customers.

  • NEW
  • NEW
  • NEW
  • NEW
1 of 4

Say Goodbye to Shade Guessing & Heavy Makeup

Tired of foundations that never match? Most makeup leaves you orange, too pale, or fake — and feels heavy while clogging pores.

🚫 No more shade guessing — this roll-on adapts instantly to your skin tone

🙅🏽‍♀️ No mask-like layers — enjoy lightweight, breathable coverage

💡 Skincare + foundation in one — hydrates, brightens, and protects as you wear it

With one swipe, watch it go on white and melt into your tone, leaving you with an effortless Korean Beauty glass skin glow.

Why Selie™ Is Different?

Most “color-changing” foundations stop at just coverage. Derma Muse goes further — it’s powered by Korean Beauty skincare ingredients that care for your skin while perfecting your tone.

🌸 Adapts to You – Encapsulated pigments transform to your exact shade

💧 Hydrates & Smooths – With hyaluronic acid + peptides for long-lasting moisture

🌿 Brightens & Protects – Niacinamide + vitamin E improve skin over time

🧊 Cooling Roll-On – Mess-free, portable, and refreshing every time you apply

The Secret to That 'No-Makeup' Look ✨

💫 Color-Adapting Perfection

This smart foundation stick blends seamlessly and adjusts to your skin tone for a smooth, radiant glow — like your skin, but better.

☀️ Naturally Radiant Skin

Your skin, perfected — glowing, smooth, and effortless from day to night. ✨

💧 Flawless, Hydrating Finish

Lightweight, moisturizing, and never cakey. It evens out your complexion while keeping skin fresh all day.🙅🏽‍♀️ No shade guessing🙅🏽‍♀️ No heavy layers💧 No patchy spots

💫 Color-Adapting Perfection

This smart foundation stick blends seamlessly and adjusts to your skin tone for a smooth, radiant glow — like your skin, but better.

💧 Flawless, Hydrating Finish

Lightweight, moisturizing, and never cakey. It evens out your complexion while keeping skin fresh all day.🙅🏽‍♀️ No shade guessing🙅🏽‍♀️ No heavy layers💧 No patchy spots

☀️ Naturally Radiant Skin

Your skin, perfected — glowing, smooth, and effortless from day to night. ✨

Say Goodbye to Shade Guessing & Heavy Makeup

This 4-in-1 foundation stick is your hydrator, primer, foundation, and skin-smoother in one.

With Adaptive Pigment Technology, it goes on white and matches your tone instantly — for a natural, no-makeup look.

Packed with hyaluronic acid, niacinamide, peptides, and rosehip oil, it hydrates, brightens & plumps while you wear it.

Look At How Others Are Loving Their Product!

See the Difference with Every Swipe...

CLAIM OFFER
★★★★★
Rated 4.8/5 by 1,319+ Happy Customers

Frequently Asked Questions

Is it really suitable for all skin tones?

Yes! The formula adapts instantly to your natural tone, blending seamlessly for a perfect match every time — no more guessing shades.

Will it feel heavy or greasy on my skin?

Not at all. It’s lightweight, breathable, and gives a smooth, second-skin finish that lasts all day.

Can I wear it daily without breakouts?

Absolutely. It’s dermatologist-tested, non-comedogenic, and made for everyday use — even on sensitive skin.

How long does one stick last?

With daily use, one foundation stick typically lasts 6–8 weeks. A little goes a long way!

Is it cruelty-free and vegan?

Yes — 100% vegan, cruelty-free, and formulated without parabens, sulfates, or harsh chemicals.

What if I pick the wrong product or don’t like it?

No worries. Try it risk-free with our 30-day Love-It Guarantee — if you don’t fall in love, we’ll refund you.

what our customers say about us

4.8

Based on 3,013 Reviews

  • Sofia R. June 2025
    Verified Buyer
    Finally something that works
    All I can say is wow!! I’m 61 years old and I am so impressed with the Derma Muse foundation stick! The texture is silky smooth, and it blends beautifully into my skin without feeling heavy or cakey. It gives me flawless coverage while still looking natural like my skin, but better! The built-in brush makes application super easy and convenient, especially for touch-ups on the go. I love the healthy glow it leaves on my face. Definitely one of the best Korean foundation sticks I’ve tried highly recommend!
  • Rachel D. June 2024
    Verified Buyer
    This stuff is freaking amazing I have been looking for something like this feels like forever and I finally found it.
  • Marta S. June 2025
    Verified Buyer
    It really does match the color of your skin! I was skeptical because it was grayish in color. I bought the tan color for my summer skin but will probably need a lighter tone in the winter.
  • Nathan M. June 2024
    Verified Buyer
    I really like this foundation stick. The texture is smooth and easy to apply, and the built-in brush makes blending very convenient, especially for touch-ups on the go. The coverage is medium to full, and it leaves a natural, slightly luminous finish without looking cakey. The color adapts quite well to the skin tone, which is impressive, and it feels lightweight throughout the day. I have sensitive skin and this product didn’t cause any irritation.